The concept of bancassurance rooted from 1) china 2) japan 3) france 4) Russia 5) india

The concept of bancassurance rooted from 1) china 2) japan 3) france 4) Russia 5) india

 

c) Welcome to Bancassurance. Bancassurance - a term coined by combining the two wordsbank and insurance (in French) - connotes distribution of insurance products through bankingchannels. Bancassurance encompasses terms such as `Allfinanz' (in German), `IntegratedFinancial Services' and `Assurebanking'. This concept gained currency in the growing globalinsurance industry and its search for new channels of distribution. Banks, with theirgeographical spread and penetration in terms of customer reach of all segments, haveemerged as viable sources for the distribution of insurance products. Presently, thereís moreactivity here than anywhere else. And every one wants to jump onto the bandwagon for apiece of the action cake.