Bench marketing, viral marketing, guerilla marketing, test marketing, digital marketing, drip market

Discussion in 'Banking' started by Mani Rao, Sep 10, 2017.

  1. Mani Rao

    Mani Rao New Member

    Bench marketing, viral marketing, guerilla marketing, test marketing, digital marketing, drip marketing?
     
  2. Viral marketing:-a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the Internet.Guerilla:-Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. Test marketing:-Test marketing is an experiment conducted in a field laboratory (the test market) comprising of actual stores and real-life buying situations, without the buyers knowing they are participating in an evaluation exercise. It simulates the eventual market-mix to ascertain consumer reaction
     
  3. Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
     
  4. Drip marketing:- a set of marketing emails that will be sent out automatically on a schedule.
     
  5. What is drip marketing? Drip marketing is a direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of sales and/or prospect leads that you've captured in a lead nurturing campaign.
     
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