IBPS Marketing Officer Questions (Based on my Memory) - 1) Advantage of any company-Core Competen

IBPS Marketing Officer Questions (Based on my Memory) - 1) Advantage of any company-Core Competency 2) ATM comes under- Place Mix 3) Good consumer service comes under- Service Marketing 4) Radio Advertisement- Mass Reach 5) Which is not under 4 C- Creativity 6) Expansion of product awareness under- Introduction stage 7) performance exceeds expectations -Augmented product 8) Age ,Religion,Ethenicity,geography comes under- Culture/Subculture 9) Liquuar and Cigarrate -Sarrogate Advertisement hoti hai 10) Any slogan or phrase is- tagline 11) Newsletter ,Catalog comes under - promotion 12) B2B is _______ B2C in market share - 13) USP - unique selling proposition 14) PLC stage - sustain nahi hoga 15) SWOT -Strength, weekness,oppertunity,threat 16) Lead generation- creating initiation of customer interest 17) Trade promotion ,Retail support comes under -push strategy 18) All product are heterogenous -is a segmentation theory 19) Market space 20) Low cost marketing yield max result - Guirrilla marketing 21) Untapped segment of speciality - Niche 22) Market orientation firms- focuses on customers 23) TQM- Total quality management 24) Buzz marketing - Viral marketing 25) Acid test- Brand loyality 26) Brand Extension - using Previous brand name in new product 27) Visiting Bank in Dubai is not a product - ha ha kya option hai 28) Package is identification through which brand can be identified 29) India ka buying behavior - Bargain ( hum sab aise hi hain) 30) MOS= Margin of safety - is the difference between the intrinsic value of a stock and its market price 31) Industrial product is differentiated- on the basis of its use 32) Customization- action of modifying something to suit a particular individual 33) For safety/protection of a brand -Trademark is used(Comes under intellectual property) 34) Banks comes under _micro environment Explain=3 environment Macro, micro, Internal , Macro- PESTEL Micro- Supplier,Customer, market intermediates, Financers(Banks),Public 35) The quality of being able to be reached- Accessibility 36) Win Win Marketing 37) Gender comes under- Demographic environment 38) Personality Advertisement - a kind of associative group 39) Barter is an Exchange (without money) 40) Which one is marketing channel - Retail outlet 41) for exchange 2 people for market 3 people ( मैं sure नहीं हूँ )- 42) Idea screening is a stage of screening of idea 43) Credit card - Target group -Individual with taxable income 44) Marketing =long term selling =short term 45) Purpose of segmentation -identify the difference of behavior 46) Service durable nahi perishable hoti hai 47) Commoditization - Goods are treated as a comodity on price 48) supply> Demand =buyers market 49) Displaying important information- Labelling 50) MRTP =Monopolistic and restrictive trade practice

 

Acid test ka Brand acceptability hoga. SBI SO me aya tha ye quesion

 

India ka buying behaviour complex hota hai.. sometimes Bargaining sometimes impulsive.

 

Also, ye MRTP kaise ho gya answer.. this is not related to marketing