Market penration is pricing where marketer keep price of his good low in starting to capture market

Market penration is pricing where marketer keep price of his good low in starting to capture market share eg reliance jio

 

Market Penetration means the amount of SALES of a particular product or service compared to the total theoretical market for that product or service.

 

mkt penetration is penetrating the mkt with low price to gain major mkt share

 

Penetration Pricing is entering the market with a very low price as compared to the competitors.Example: Reliance JioThe opposite of PENETRATION PRICING is SKIMMING. SKIMMING - Entering the market with a very high price because of competitive advantage.Example: KTM Duke