Marketing Qn. What are the benefits of segment marketing over mass marketing?

Marketing Qn. What are the benefits of segment marketing over mass marketing?

 

Segment marketing customised the market where a manufacturer can specify their product to the focused or target market..

 

Segment market is also beneficial for test marketing for a new product

 

Optimal utilization of resources and higher ROI due to low marketing cost...

 

How many of us can be at least 50% sure that those interview board members might have a MBA fundamentals in order? Lol

 

segmentation is usefull ,,,to targeting effectively your customer,,, and you able to give a effective prodect to each customer as per there need and desire ...

 

People and their perceptions vary that's why marketers prefer segmenting thhe market. There is a saying in marketing, " instead of being everything for everyone you need to be everything for some".. Segmenting the market gives the product more chance in a target market.. That way you're more focussed towards the needs and wants of the customers.