Pricing the products in a fashion, where the customer's mind gets fooled.Bata FlipFlops at just R

Pricing the products in a fashion, where the customer's mind gets fooled.Bata FlipFlops at just Rs.199/-Here the customer's mind gets convinced that the product is just a little bit more than Rs.100/- and is way below Rs.200/-

 

and they don't even give one rupee back.. i had told them once at the store that you have failed your marketer's strategy... you charge 200 , 300,etc only... so customer knows.. pure 200 ka he hai..

 

99 in place of 100 or 199 in place of 200, to atract more customers through this pricing strategy