Product differentiation is competive advantage where marketer make his product diffrent from other

Product differentiation is competive advantage where marketer make his product diffrent from other in term of features or useage

 

To distinguish a product or a service from the rest of the competitors to make it attractive in that segment.Types are Simple, Horizontal and Vertical

 

product differentiation is process of branding, in which the producer try to make a different product (in sense quality/ design /customization etc)to the competitors, so they able to stay in the market .